BY Ghostwriter

  • September 17, 2021
  • 15,614

Janice - Pitchana Ekachai, Creative Director and Founder of PITCHANA, reimagines the everyday lockdown lifestyle with a vibrant and bouyant fashion range.


While the brand is known for its meticulous attention to detail through flirtatious cocktail and evening dresses, the age of Covid-19 has prompted a new fashion direction industry-wide. Pitchana teams ups with superstar and celebutante PunPun - Sutatta Udomsilp to release an exclusive, casual yet glamorous leisurewear range in favor of lockdown.



The collection features an elegant ‘PP’ logomania — representing Pitchana and Punpun — printed on fine French silk. While the fashion series highlights a range of chic, laidback designs ideal for Thailand’s balmy weather, bestsellers include matching button-downs and trousers as well as short and long slip dresses with PITCHANA’s signature neckline.




Now available online, these gorgeous lockdown looks are not to be missed by any fashion lover. Catch them styled on Thailand’s hottest celebrities and fashion icons, such as Aum -Patcharapa Chaichua, May - Pitchanart Sakhakorn and Cris Horwang — all of whom have supported the collection and kindled its success. For more information and exclusive updates, fashionistas can contact PITCHANA’s LINE Official account: @pitchana or visit its Instagram at @pitchana_official.