Runway • London • Milan • Paris • New York • Seoul • Tokyo • Thai • Other • Spring/Summer • Fall/Winter • China
Prada Men’s Fall/Winter 2018 fashion show transmits the idea of its multiple identities. Just like in a warehouse, everything is catalogued and stored. All have its own identity through the I.D. code and label, making the theme of the entire collection both simple yet complex.
The challenge of the disciplinary power is to impose a precise identity on the subject. This operation is carried out placing the subject inside binary fixed categories, as the normal/abnormal one, with the specific intent of classifying, controlling and regulating the subject.