SALVATORE FERRAGAMO UNVEILS #CAMPAIGN

The campaign imagery, shot by acclaimed photographer Craig McDean, captures the spirit of today’s cultivated global traveller, in his or her own leisurely quest for pleasure and contentment. A sense of ease and confidence underpins the style of these modern men and women as they recline in the season’s elegantly proportioned skirts and refined tailoring. In a colourful clash of creativity and craft, their relaxed attitude in colour- blocked plissé and abstract prints is testament to the vivacity at the heart of the campaign spirit.

 

 

The same concept is brought to life in a short film, directed by Theo Stanley, as the char- acters engage in a light-hearted game of hide-and-seek within the classical grounds of a Italian countryside villa, capturing the mix of heritage and modernity central Ferragamo’s creative practice.

 

 

Both the images and film communicate a thoroughly modern sensibility that is both ele- gant and playful. It’s an attitude present in the Autumn/Winter Ferragamo men and women, as together they savour the splendours of understated luxury.