LOEWE • Paula's Ibiza 2023
- April 28, 2023
The liberated summer spirit that defines the Ibiza mindset finds in music and its culture a veritable epicenter. Ibiza is the island where music catalyses creative energies into an all-encompassing, laid-back lifestyle.
The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact a meeting point for all the creatives and the musicians that, over the years, made the island their home and sent waves around the world.
Island life: that’s what makes Ibiza, Ibiza. Hours spent on the beach, on a boat or by the pool, day and night, having fun in the glaring sun and in full contact with the elements. This ethos permeates the collection, which is meant to be enjoyed in an island scenario or to give an escapist vibration to summer in the city. There is an ease to the pieces that makes them versatile and, with a stress on weaving, braiding and texture, aligns with LOEWE’s sense of craft.
Polo shirts, skirts, dresses are made in crochet, and some of them feature leaf patches. Real alocasia leaves are morphed into tops. Solid surfaces in organic tones are juxtaposed with vibrant prints. The LOEWE Anagram recurs as a motif, even on denim. Satin lambskin is cut into slinky dresses. Jersey tops are immediate and easy. Fringes dance along hemlines. Denim is a must for polos, Bermuda shorts, and micro shorts that are an epitome of freedom and ease.
Woven raffia and Iraca palm are the protagonists of the accessories, with the Iraca baskets and launch of the LOEWE Font tote. For every basket sold, LOEWE will donate 15 euros to educational projects in the local communities who hand make them in Madagascar and Colombia. New woven styles are introduced for bags: the colourful LOEWE Font Tote, with the logo spelled out loud, available in three different sizes; the Petal Basket, with a wavy profile. The petite and practical Gardener Bucket is inspired by greenery. The capacious fold shopper for men is apt for different uses, from beach to town. For adding a personalised touch to bags, the collection also includes a wide selection of playful charms.
Summer life cannot do without sunglasses, which this season are particularly bold and playful. The Wave Mask and Flame come in oversized shapes with padded contrast profiles. Shoes round the looks off with panache: vulcanized Terra slip ons, Bubble slides in Extralight® foam rubber with the logo popping on oversized tonal hardware. On the weaving and craft side, there are espadrilles in an array of styles.
The accompanying visual portfolio, shot once again by Gray Sorrenti, is a celebration of island life with the creative community that gathers around LOEWE. The images, captured outdoors in Ibiza and Colombia, feature a cross section of international creatives and talents: Alewya, Bad Gyal, Mason Hyce Barnes, Guitarricadelafuente, Emily Ratajkowski, Devin Halbal and Karol G are portrayed in sun-drenched moments, simply having fun.
M Floor, The Emporium / Tel. 026649902