Air Jordan 1 High OG Dior
- June 25, 2020
For the Dior Fall 2020 men’s show in Miami, and to coincide with the 35th anniversary of the iconic Air Jordan 1, Dior and its Artistic Director of men’s collections, Kim Jones, unveiled on the runway the limited-edition Air Jordan 1 High OG Dior silhouette, where haute couture meets high-end sportswear.
“All the construction of the Air Jordan 1 High OG Dior is made in Italy to superlative luxury standards. Together, we constructed the sneakers as we would build a bag, with special stitching, echoing the unique savoir-faire used on the House’s iconic Saddle bag,” states Kim Jones, Artistic Director of Dior men’s collections.
The silhouette is crafted from the finest Italian calf leather that characterizes Dior leather goods, edge-painted by hand and in the shade known evocatively as Dior Grey since the House’s founding, in 1947. A remix of the iconic Jumpman Wings logo is embossed on the upper and features the words “AIR DIOR”, representing this cross-cultural collaboration.
“Both Jordan Brand and Dior represent excellence in craftmanship and design. We both share a common design ethos around obsession to detail and bold silhouettes,” says Jordan Brand VP of Design, Martin Lotti. “This collaboration leverages each brand’s footprint of luxury innovation and the Air Jordan 1 High OG Dior design pays tribute to the rich iconography and heritage of both brands.”
Instantly recognizable, the Dior Oblique canvas used on this new creation — punctuated with the letters “Dior” in an infinite motif — is one of the House’s key codes. Created in 1967 by Marc Bohan, this diagonal pattern first appeared on a rectangular bag in the Spring-Summer 1969 Haute Couture collection; the following year it adorned a full luggage line. Today, it embellishes Dior creations and signature accessories, as seen in Kim Jones’s men’s wear.
Showcasing the iconic material, the Air Jordan 1 High OG Dior’s Nike Swoosh is filled out with a half-sized version of the Dior Oblique motif, simultaneously embodying the exceptional savoir-faire of two leading brands. The same version of the emblematic Dior Oblique motif is also embossed into the insoles.
In order to respect the heritage and excellence of savoir-faire behind this delicate jacquard, the petites mains in the Flanders weaving atelier – the very same workshop that produced the motif more than 50 years ago – perpetuate their precious gestures to create this iconic signature, a timeless fashion statement.This tribute to the House’s heritage and exceptional craftsmanship also surfaces on a delicate white tone-on-tone jacquard on the shoe’s tongue.
One of the most innovative features is the outsole, which is transparent with a printed logo. Each foot wears a different logo — either the Air Dior Wings or the Dior logo. The silhouette’s lace tips are personzlized with the Jumpman and Dior logos which epitomize the art of detail specific to both brands. Two exceptional accessories - the Jumpman and the Air Dior Wings – accompany this new creation, while charms further highlight the unique character of this sneaker.
The limited-edition Air Jordan 1 High OG Dior will be available in April 2020 in selected Dior stores around the world. This unique collaboration prolongs the steadfast and passionate ties that have united Dior and American culture since the House’s creation.