The new E-Class Exclusive Trip

Mercedes-Benz (Thailand) Limited invited press members to be part of an experiential test drive highlighting the new E-Class. On “The new E-Class Exclusive Trip” from Bangkok to Hua Hin, all invited media were impressed with the most intelligent business sedan encompassing emotive design, class-leading performance, an exemplary fuel consumption rate, low CO2 emission level, as well as a number of world-first innovations ensuring safety and a comfortable driving experience.

 

At Anantara Hua Hin Resort & Spa, Araya “Chompoo” A. Hargate, as the brand ambassador of Mercedes-Benz Thailand, attended the event to enliven this first-hand test session with a cooking workshop and a yoga class.

 

 

Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited, said:

“Every activity organized by Mercedes-Benz Thailand this year will be under ‘THE BEST’ strategy reflecting our commitment to ‘NEVER STOP CHASING THE BEST’ for all customers today and tomorrow. We recently impressed our Thai customers with a new member of the Contemporary Luxury category. The 10^th generation of the E-Class, highlighted at the 37^th Bangkok International Motor Show, is the paragon of all premium sedans. Since the inception of our mid-size premium vehicles, the E-Class is the core of the Mercedes-Benz brand and has repeatedly redefined the standards for business saloons with cutting-edge designs and trendsetting innovations.”

 

“With ‘The new E-Class Exclusive Trip’, we gave media a privileged opportunity to feel the class, comfort, and eco-friendliness of the new E-Class along the way. Our latest generation of the E-Class, grounded on a Sensual Purity design and development philosophy, strikes every owner with sophisticated design and proprietary innovations. In addition to energy-efficient technologies, the new E-Class is a sedan crafted to intensify and perfect the driver’s motoring pleasure,” added Mr. Frank Steinacher, Vice-President of Sales and Marketing, Mercedes-Benz (Thailand) Limited.

 

 

For Thailand, the new E-Class is available in two versions: the new E 220 d Exclusive and the new E 220 d AMG Dynamic. The exterior of the new E-Class is rich in style and sportier than its predecessor with a longer body and longer wheelbase. Its short overhangs, elongated bonnet, and a coupe-like roof result in a sensual, exciting look. At the rear end, broad shoulders above the rear wheel arches lend the E-Class its unmistakably powerful character. Single-piece tail lights featuring a two-bar design framed by the vehicle body clearly identify the E-Class as a new member of the Mercedes saloon family.

 

 

The interior of the new E-Class is exceptionally versatile as it highlights comfy, flexible seats. Exclusively for the E 220 d AMG Dynamic, two 12.3 inches high-resolution displays are standard  cabin equipment, provided for the first time in the business saloon segment. For personalization pleasure, the new E-Class comes with an LED ambient lighting system with 64 user-interchangeable colors.

 

The new E-Class features a newly-developed four-cylinder diesel powerplant. The new 9G-TRONIC nine-speed automatic transmission offers benefits to nimbleness and efficiency as it enables fast gear changes and low engine revs. An aerodynamically-tuned bodyshell and lightweight yet rigid materials ensure  estimated fuel consumption of 25.6 km/l* and a CO2 emission rate of 102 g/km*.

 

 

 

“After a  test event which unveiled the superiority of the new E-Class to all press, Mercedes-Benz Thailand also exclusively held two heart-warming workshops lead by our brand ambassador, ‘Chompoo – Araya A. Hargate’and June – Sawitri Rochanapruk.  The first was a cooking workshop in which Chompoo and June presented Healthy Canape Dish. Before leaving the hotel, she and Akeyoga - Pongpipat Kiatprapin guided everyone through the basics of yoga with poses such as Chair Pose, Warrior II and Triangle in her distinctive morning yoga class,” concluded Mr. Frank.

 

For further information on the new E-Class, please feel free to visit any of 31 authorized dealers of Mercedes–Benz nationwide.