New BOSS Siam PARAGON Store and POP-UP


  • November 14, 2022
  • 25,312

On October 27th, BOSS officially reopened the newly refurbished BOSS Store Siam Paragon in Thailand, which will be the first store in Thailand with the new BOSS store concept following the successful brand refresh.


To celebrate the first BOSS new concept store, BOSS decorated the Pop-up that shows the DNA of BOSS that has been redefined: younger and bolder. The pop-up is decorated with the new monogram along with a metal backdrop and LED which was inspired by Fall/Winter 2022 See Now Buy Now Milan Fashion show. Moreover, to celebrate BOSS empire, the pop-up also features BOSS eyewear and fragrance.


On October 27th, Nine-Naphat, Cris-Horwang, Kao-Jirayu, Mew-Suppasit, Joss-Wayar, and Ping-Krittanun joined the celebration of the new BOSS Store and explored the new experience of the new BOSS Store. With a total retail space of over 450 square meters, BOSS offers sophisticated, modern collections for a 24/7 look that focuses on quality and design. The new BOSS Store features BOSS Menswear, Womenswear, as well as shoes, accessories, and dogs accessories. Also, there is a corner of Kidswear which is perfect for father and son.

Apart from seasonal collections, the new BOSS Store has an exclusive Made-to-Measure lounge, where the customers can select product range from blazers, suits, and trousers with top-quality fabrics. Explore the BOSS-way hospitality at BOSS SIAM PARAGON STORE, 1st. floor at Siam Paragon. Follow for more information via BOSS Thailand Line Official Account @BOSSTH