CARTIER Trinity Campaign


  • April 8, 2024
  • 1,775

In 1924, Trinity was born. 100 years later, Cartier is celebrating the anniversary of this icon in a new campaign film. More than a piece of jewellery, it is a symbol of unity and diversity. Linked by Trinity’s interlocking rings, Cartier ambassadors Paul Mescal, JISOO, Yara Shahidi, Jackson Wang and Labrinth, embody all forms of love and the infinite possibilities of connection: family, friends, infinite, indefinite.


Like the three rings of Trinity, they move independently, but harmoniously,to advance with grace through an infinite landscape, accompanied by a soundtrack from Labrinth. As part of this orchestration, the composer brought together their voices as one, inviting us to reflect on the diversity of connections that we establish.


“The bonds we make, no matter what shape they take, friendship, passion, family, when a bond is there, it brings us closer, sometimes for a life time, sometimes just a brief moment of time, but that’s not important… if a bond forms, just once, it has the power to bind us for life.”