LALALOVE x PAKAOMA

The world of Lalalove is full of mysteries and wonders, of fantasy and imagination as well as endless coincidences that bring unlikely funs and surprises to creative director Linda Charoenlab and the Lalalove girls. This time round, the mischievous coincidence has brought to the Lalalove world piles of ubiquitous Pakaoma traditional Thai hand-woven chequered loincloth and the new journey to unearth the wonder of this colourful piece of woven cotton, and show it to the fashionable world has thus begun.

Inspired by the vibrant colors and intricate chequered pattern of Pakaoma, LALALOVE X PAKAOMA is a collection that pays homage to this multipurpose fabric that holds a special place in the Thai ways of life in which Pakaoma is used as baby wrap, bath towel, cradle, toy, turban, items wrap and many more. Linda and the Lalalove team travelled the kingdom to visit villages and their weavers to uncover legends and history that influence the unique colour scheme and designs that are synonymous with each particular community.

 

Staying true to Lalalove’s signature fun-loving quirks, Linda combines the eye-candy colours and graphic patterns of Pakaoma with inspirations from traditional children’s games such as Catching the last one in the line, Spider clutching the roof and Hiding a cloth behind one' s back,

 

 

Entrusting renowned illustrator and long-time Lalalove collaborator Oh Hatairat Charoenchaichana with recreating the playful scene using animal characters on Lalalove’s all-time favourites from jumper, t-shirts, leggings, bombers, and ruffled dresses.

 

 

The colorful chequered pattern of Pakaoma is also reinterpreted into digital prints on synthetic materials such as spandex and lycra for Lalalove’s signature swimsuits and leggings, or even accessories such as sneakers and baseball caps. Hatairat’s cute drawings, in addition to appearing as exclusive hand-painted design, also appear as silk-screen print and hand-embroidery.