LOEWE #SS21

The Men’s Spring Summer 2021 CollectionThe single item, magnified in its self standing power, on the mannequin.The LOEWE Spring Summer 2021 collection deploys a story of curves, swings and loops that skew the hard edge. What goes around comes in rounds.

 

 

Creative director Jonathan Anderson keeps the flux smooth and the touch soft.Volumes slide, glide, bounce as cuts and textures are juxtaposed and mixed to get the curve around. Abstraction swoops with utilitarianism, matte with shiny, ribbed with raffia. Jolliness is poised in flow.

 

 

Balloon sleeves. Askew buttoning. Side bands festooning past the hem. Strapsand drawstrings that dangle. Hoops. Cut-outs. Knitwear peeling in curvaceous lines.Circular tops. Extremized weaving that blows up and maximizes craft. Garments

 

 

that peel, move and reveal another angle, or another curve. Even the shibori blotch follows a curvilinear pattern.Slip-on loafers and flow runners, and then drawstring backpacks, Basket totesand the multifaceted Puzzle flank the flowing movement.

 

 

Playfulness is embedded in each item, to be further played up.In time for the men’s and precollection Spring/Summer 2021 presentations, LOEWE unveils the new website, offering an enriched and engaging browsing experience with full screen imagery, videos and interactive elements.