BEAMS

Our goal is to become a culture shop that creates culture through the products it sells. We provide value that transcends material satisfaction by sharing the context behind a product, such as details on the time and background of its origin.

BEAMS consists of numerous sections representing various styles, and it is this width and depth that makes BEAMS unique. Over the years, BEAMS has eagerly expanded its business to realms other than fashion - cafes, sundries,interior goods, music, and art, to name a few. We edit our array of contents to cater to the current time and location of every shop. In a time of increasingly diverse values, our sharp sense for time and our flexibility to react enables us to prepare for coming demands by transcending borders to build a truly open business style.

 

 

BEAMS

Men's casual section that remains central to BEAMS ever since its founding in 1976. Basic & Exciting is the theme of this section that pursues casual basics in the sports, work and military categories and combines them with ivy, rock, surf and skate styles for a modern interpretation that reflects various trends from around the globe.

 

BEAMS PLUS

Started in 1999 to house timeless men's clothing, remembering the good-old American styles that BEAMS grew up on. Such original styles are kept alive in a lineup of original, import, vintage pieces and accessories, while BEAMS+ is not merely revival or nostalgia, but instead a pursuit of authenticity in next generation casual wear.

 

Ray BEAMS

Ray BEAMS started as BEAMS' first women's collection in 1984. Its concept "The Way of Chic" encompasses diverse meanings such as "chic way of life", "chic styling" and "chic living". You can try out and enjoy free ideas by coordinating the latest trends with standard styles. The items will bring along happy feelings when you wear them and we aspire to be a label that is loved by all women through such items.

 

BEAMS BOY

Women's section started in 1998 with the same concept as the men's shop, BASIC & EXCITING. BEAMS BOY is comprised of both original and import items that are authentically produced in smaller scale to men's items, incorporating trends fresh off the men's street scene. BEAMS BOY created an entirely new genre in the women's fashion market, successfully being the first section to go international with stores in Hong Kong.

 

BEAMS T

A T-shirt shop started in 2002 with the concept Art for Every Day. Artistic graphics from around the world are printed and presented on our T-shirts. Often hosting cross-industry collaboration projects with game and animation contents, BEAMS T accelerates the evolution of BEAMS.

 

VAPORIZE

Supervised by James Iha, former member of the Smashing Pumpkins. These clothing pieces and accessories suggest the feeling of exhilaration that music creates. They are geared for cosmopolitan men who want to freely enjoy modern style as they see fit.