Coach x Champion

The Coach x Champion® Athleticwear collection launches today with a campaign featuring model Paloma Elsesser and TikTok stars Wisdom Kaye, Maha Gondal and Jeffrey Tung, and photographed and directed by Alessandro Simonetti.

 

The limited-edition collaboration brings together two American icons, combining Coach’s distinct attitude and legacy of craftmanship with Champion’s authority in authentic athletic apparel. Featuring leather bags, leather jogger pants, sweaters and shearling jackets printed with new branding that unites Coach’s storypatch, one of its house symbols, with Champion’s iconic C-logo, the collection reimagines the shared heritage of both brands with a fresh, modern lens.  

 

To celebrate the new collection, Coach released a series of campaign images and “How to Coach a Champion” TikTok challenges. The challenges star Wisdom Kaye, the platform’s most fashionable star, stylist Maha Gondal, known for advocating modest style, and Jeffrey Tung, singer, actor and star of China’s “Idol Producer.” In the campaign, the cast invites Coach and Champion fans to participate in a series of fun challenges inspired by Coach’s fashion authority and Champion’s expertise in athleticwear.